The Marketing Tricks No MBA Can Teach You

Your guide to B2B marketing in the real world. This book is your go-to guide for all marketing channels. Learn how to create effective landing pages, compelling ads, creative copywriting and converting marketing materials for any business.

Read by marketers at:

What’s Inside
How this book will teach you real world marketing
All you need to know about PPC How to create a brand that sells Putting together a multi-channel marketing plan Tracking, attribution and analytics Analyzing your competitors Marketing ads no one can ignore The social media of today

“This book is inspiring and practical. It’s thought-provoking and full of examples which definitely motivates me”

Hilary Ouse, Sr. Marketing Manager at Company

Full Chapter Overview

Know Your Audience

Discovery, research and pure intuition: How to slice and dice all the information you can gather about your customers.

Performance Marketing

Know your PPC from your CPA and CTR — a quick start guide to performance marketing channels, setups, budgeting and creative.

The Truth About Branding

A brand is merely a collection of touchpoints between your company and your customers. Learn how to make those interactions count.

Seeing What Works

There is no shortage of analytics tools for marketing campaigns — email platforms, data centers, campaign dashboards and app attribution... How to choose the right tools that will work for you.

Content is King

What you should be writing about, where it should be published, who should read it, and what difference does it make. A comprehensive guide to content marketing.

Social Media

Google, Facebook, TikTok, LinkedIn — what should you use, and how? And how do you know that it's actually working? Build a social media strategy like a pro.

Practical Exercises
How you'll implement what you learn
Multi-channel marketing plan tutorials
Brand questionnaire and worksheet
Practice PPC campaigns
1hr consultation with a marketing guru
Landing page templates
Effective sales presentation starter

Who Should Read This Book?

Marketers

Learn how all of the marketing pieces fit together

Master digital marketing for any business

Get access to marketing gurus and their tips

Prepare killer presentations and collateral

Product managers

Understand the context of your product work

Learn how to segment your audience properly

Implement brand voice and style in your work

Connect top of funnel activities with your flow

Designers

Learn how your design can inspire action

Gain big picture insights that affect design

Make advertisements that convert

Create digital assets for the right audience

Business owners

Kickstart your marketing plan and efforts

Upgrade your brand, website and social media

Prepare effective collateral for your business

Start advertising your company online

What’s Inside

Brandon Guidelines, Marketing Guru

Marketing in the real world is very different than what we learn at school. If you've recently graduated and are making your first steps in the business, it's imperative that you know how to use the tools and tricks of the trade.

"Marketing in the real world is very different than what we learn at school. If you've recently graduated and are making your first steps in the business, it's imperative that you know how to use the tools and tricks of the trade."

In this book I will teach you everything I know about B2B marketing. From branding, marketing planning, content creation, SEO and PPC, to segmenting your audience and understanding today's metrics and analytics methodologies — this guide is the only marketing education you'll ever need.